We started
in a garage.
Still are.
Dhamaal was born when three friends in Karachi realised the tees they actually wanted didn't exist yet. So they made them. Then their cousins wanted some. Then TikTok happened.
2023
Year One
50K
Gang Members
12
Cities Shipped
100%
Made in PK
Our Story
The messy origin.
We grew up in a Pakistan that global fashion completely ignored. Rickshaw graphics on tourist mugs. Urdu type used as decor by people who couldn't read it. Streetwear made for New York, not Nazimabad. Something had to give.
Dhamaal is Urdu for “a beautiful chaos”— a party, a scene, a wild moment. That's the energy we're bottling: truck art, cassette culture, cricket-street celebrations, dhaba philosophy, and late-night Instagram memes. All of it, on a heavyweight cotton tee.
We print small runs so nothing feels mass-produced. We use local tailors and screen-printers because our aunties raised us right. And we ship worldwide because desis are everywhere.
What We Stand For
Four things
we won't budge on.
Local First
Fabric, print, stitch — all Pakistani. Your fit fuels real families.
Small Runs
Fewer pieces, deeper love. If it sells out, it sells out.
Loud Voices
We collab with Pakistani illustrators, poets and rappers. No boring collabs.
Real Prices
No markup for the vibe. Just what it costs to make it well.
The Trio
Meet the mess-makers.
Zainab
Creative Director
Designs everything, argues about kerning at 3am.
Hamza
Production Head
Knows every screen-printer in Karachi by first name.
Alina
Community & Ops
Runs the socials, replies to your DMs, ships your order.